Episode 155: Using The Content Formula to Drive Results with Michael Brenner
For Episode 155 of the Wealth On Any Income Podcast, Rennie is joined by Michael Brenner. Michael is a Top Chief Marketing Officer, Content Marketing and Digital Marketing Influencer, and an international keynote speaker. He is also the author of “Mean People Suck” and “The Content Formula” and the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency.
Michael has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for many thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike.
Have you heard about ‘The Content Formula’?
In this episode, Rennie and Michael cover:
01:55 How Michael’s frustration as a salesperson with the support he was getting led him to a career switch to marketing.
02:52 Michael shares the most important thing to focus on when it comes to marketing.
03:38 The charity that is special to Michael, a local charity in his county called NorthStar.
04:49 Michael shares who his target market is – people just like him!
05:43 Michael shares a little about his biggest failure, which is the focus of his book ‘Mean People Suck’ and what else he learned from that experience.
08:16 Rennie and Michael discuss how it is “survival of the friendliest” not “survival of the fittest” when it comes to human (and wolf pack) success.
10:02 Michael shares a little about the focus of his book ‘The Content Formula’ and how you can get a copy by connecting with him on LinkedIn (https://www.linkedin.com/in/michaelbrenner/) and sending him a message you heard him on our podcast.
11:14 Michael shares his favorite tip to answer the question ‘What’s the one piece of content, what’s the one type of marketing story that every company should focus on?’.
“In the book, The Content Formula, I talk about how every company should be sharing the things that they know, the things that are helpful to their target audience. Those messages are much better received – it almost sounds ridiculously obvious – than what we think we’re supposed to be saying, ‘Hey, we’re awesome, we’re great, buy our stuff because it’s better than the next guy’s’. And no one wants to hear that. It’s like the analogy of the guy that walks in the bar and says, ‘Will you marry me?’ No one’s going to say yes to that. But you know, the person who walks in the bar and says, ‘Hey, everybody, how you doing? What’s going on’? The person that asks questions, the person that seems interested, that shares interesting stories, and tells people what might be helpful to them, that’s how you can generate and attract the target audience that you want and grow your business.” – Michael Brenner
If you wish to contact Michael visit his LinkedIn profile at https://www.linkedin.com/in/michaelbrenner/
To get a free PDF of the book, The Content Formula send Michael a LinkedIn message, that you heard him on the Wealth On Any Income Podcast.
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