Episode 65: Rewiring Your Mind For Wealth with Blair Dunkley – Transcript

Rennie Gabriel  00:09
Hi folks, welcome to Episode 65 of the Wealth On Any Income podcast. This is where we talk about money tips, techniques, attitudes, information and provide inspiration. I'm your host, Rennie Gabriel. In past episodes, we spoke about how to build an income and expense report, how to measure the level of pleasure based on where you spend your money, how to track your money in 5 - 10 seconds, what to look for on a net worth statement to see how close you are to Complete Financial Choice®. And last week, we had as our guest, Estie Rand, who is on a mission to create clarity and understanding of businesses and marketing strategies. Today, we have as our guest Blair Dunkley, Blairs' Mind Models have taken people from their lowest low, to fulfilling lives for 40 years. His ReWiring Your Mind for Wealth training gives anyone a step-by-step process for taking control of any part of their life, but especially their ability to produce wealth. The secret is not your mindset, what you believe, or what you think - is not it - but how you think. And I had the opportunity to speak to Blair last week, where he asked me to just talk a little bit. And from what I said, the words were not relevant, but he was able to create amazing insight from how he heard what I said. So Blair, welcome to the Wealth On Any Income podcast.

Blair Dunkley  01:54
Thank you very much, Rennie. Glad to be here.

Rennie Gabriel  01:57
And I'm glad you're here, too. So let me have you tell us a little bit more about what you do and why you do it. 

Blair Dunkley  02:06
Well, I've spent 40 years developing, well, okay, let me just go back to the maybe the why of it first. I created a private post secondary educational institution that was based on Government of Canada Research. $42 million, spent over five years helping people cope, problem solve, and be successful. That was focused in a direction that leveraged people that were in desperate need. Basically, on the lower end of the socio-economic spectrum, social services, whatnot. But I chunked that up, and I actually ran the business, started the college. And in fact, two of them - one in Alberta, and one in BC - and got them both accredited. This research is validated, peer-reviewed, as you were, and tested thousands of times and ran successfully for over 35 years. So we know that it works. But what does it do? And how come I got into it?  I twisted the research slightly when I also became a... So I became a life skills coach, then I became a mindset facilitator. My dad went into a coma. And my training as a life skills coach worked quite well. But the mindset that I thought I had, and I was using primarily for business and building out wealth, failed me miserably. It blew up. I've since found research done by or published in the Association for Psychological Science, that mindset works maybe 1% of the time. Now, self-efficacy, just random going out there doing your own stuff, and testing to see if it works, works approximately 31% of the time. Now, what we did at Life Skills College, because 80% of our student base were potentially suicidal, we tested that out to work 80% of the time, because if I didn't get it right, somebody could die. 

Rennie Gabriel  04:28
Oh, yeah. 

Blair Dunkley  04:30
So that was the driver. My dad went into a coma when I was in the middle of this research. I was thinking that I wouldn't have to do the research fully, because it was primarily focused in the area of mindset, and I thought mindset was it. And it wasn't. It let me down. I fell apart when my dad went into a coma. And as I said, he was there for 14 years before he passed.

Rennie Gabriel  05:00
That's a long time. 

Blair Dunkley  05:02
Oh God, yes. 

Rennie Gabriel  05:03
That's, that's an enormous time in a coma.

Blair Dunkley  05:06
Yes, it is. So I needed to figure out alternatives to mindset because I was teaching that back at the college, or using the principles, let's put it that way, and incorporating that in my trainings, at Life Skills. Thank God Life Skills was validated and had everything in there. I thought mindset was. Mindset to my knowledge isn't. I can't find evidence for it upon further research, and I went out and did my own research on things that eventually got called Mind Models, and were tested to have 80% efficacy. In other words, they worked 80% of the time, when you got taught them, they worked 80% of the time, the first time.

Rennie Gabriel  05:53
Um hmm. Now you call it Mind Modeling? Is that what I heard? 

Blair Dunkley  05:57
That's correct. Mind Models and Mind Modeling. Yes. 

Rennie Gabriel  06:01

Blair Dunkley  06:01
And those work very reliably. And I took that in, and some of my business colleagues and whatnot, saw what I was doing and asked me to help them in their businesses. And so I did, and got rather interesting results. Because I was working with people that were potentially suicidal, but you bundled the Mind Models up, you get them effective, yet, take it out in business, and all of a sudden, we're getting 80, 90% effectiveness the first time. And people are changing their income levels. They're changing how they think. And they're stopping self-judgment, and starting to move into self-evaluation. And when they shift from self-judgment to self-evaluation, their self-confidence goes up. If their self-confidence goes up, their sales go up, their staffing policies get it somehow. Well, I know exactly how I actually laid out the models for them to actually improve staffing, top grading and all the rest with their people, and then teaching them skills to actually engineer a culture. Well, working with that, we've been able to take companies that were barely profitable, and stalled out for like 10 years, and in three years, transform the corporate culture and in another year after that completely flipped their revenue around and get them extremely profitable. And that's just one of many stories I have.

Rennie Gabriel  07:35
And it kind of makes sense that if you have a model, that is supporting people who might otherwise commit suicide, and I'll call it who are definitely struggling, and, you know, facing major challenges, if you're finding an 80% effective rate in that community.  My gosh obviously, if you apply it to people who are already, I'll say functioning fairly well, then, yeah, the results should skyrocket. Yeah, that makes perfect sense. 

Blair Dunkley  08:08
Yeah. It's absolute. Like it's 95% plus. Yeah, it all depends on a little quirks you have that, it's now minor, minor, minor stuff. 

Rennie Gabriel  08:18

Blair Dunkley  08:18
As opposed to, we got to manage this, watch this, move it into place, like all the other stuff. Now, it's just like, oh my God, if you give people these Mind Models, and you help them, they're coping already, but now they're supercharging. And they start looking at themselves differently. Because I'm sure that the clients that you've had over the years, one of the biggest barriers is how they think about themselves.

Rennie Gabriel  08:45
Oh, absolutely. One of the things I tell everyone, when we, we're talking about creating wealth, and the starting point that I speak about is saving 10% of the money that comes into their hands to keep for the rest of their lives. And the way that I explain it, is to say, you need to treat yourself like you matter. And the way you do that, is to be first in line for the money. 

Blair Dunkley  09:11

Rennie Gabriel  09:12
And keep some of it. 

Blair Dunkley  09:14

Rennie Gabriel  09:14
And so I call that action, treating themselves like they matter. 

Blair Dunkley  09:19
Exactly. Well, we break that down into all the steps required to do that on an identifiable, repeatable, and duplicatable basis. Because sometimes people can do that one action, and they treat themselves financially as they matter, but they don't really believe that they matter. And if we could take that, and take that across every aspect of their lives, and when that happens, real wealth starts to kick in. Because wealth isn't just the financial condition. Wealth is a state of mind. 

Rennie Gabriel  09:56

Blair Dunkley  09:57
And that's how we take a look at it. And I'm sure, well we're on the same page, you just said, correct, so I know we're on the same page, so it's about transforming people in a predictable manner that can cause people to view themselves differently. And what they do is they stop the self-judgment, and self-sabotage, and put it into self-esteem, self-worth, self-confidence, all starts growing, and in a very, very predictable way.

Rennie Gabriel  10:30
And you and I are going to have to have some more conversations about this beyond just being on the podcast. Now, this is a little bit of a detour. But because my work is designed to raise philanthropists, I want to ask you, from the standpoint of what's the charity that's important to you or the cause, and tell me what they do?

Blair Dunkley  10:53
Well, basically, I have two charities that I support, one with time and one with money. Mental health was a big, is a charity. And mostly because I was raised, my mother got into mental health when I was very young, like five years old. I would go out to Canadian Mental Health summer camps. And so I'd go out there and do that. But mental health throughout the world is so crucial. 

Rennie Gabriel  11:21

Blair Dunkley  11:22
And all of our student base and everything was there - so I support that with time and effort. The financial one, I had open heart surgery. My dad went into a coma because he had open heart surgery. My mom had a stroke. So obviously, Heart and Stroke. 

Rennie Gabriel  11:39

Blair Dunkley  11:40
So those are big passion points for me. And I put, you know, my money towards that. So those are the pieces that I play in.

Rennie Gabriel  11:50
That makes sense. When I speak to people, it's, someone may support Cat Rescue, because they have cats and it's important to them. You've had health issues. So supporting charities that provide health is important to you. I really had it easy during Vietnam, in the Navy, where friends of mine are crawling through rice paddies. Some coming home with colostomy bags or in a body bag. So that's why my charity is Shelter to Soldier, because it takes care of the mental health aspect of the soldiers, as well as you know, having them become functioning members of society, because I had it so easy in Vietnam. So I think all of the charities that each of my guests support is based on that kind of personal experience. Well, we're getting close to the time where we need to wrap up, so what I want to ask you now are two questions. And the first is, is there a valuable free resource that you can direct people to that will continue or further help them with whatever they're dealing with?

Blair Dunkley  13:00
Absolutely. I think I shared with you a link. 

Rennie Gabriel  13:05
Yes. A calendar link where they could get a free 15 minute session with you. And I'm going to put that link in the show notes.

Blair Dunkley  13:16
Oh, perfect. Thank you. So I was hoping you could do that. So basically, what it is, is -  I profile people. My research is rather interesting because I created question concepts, belief systems, all the over 100 Mind Models. And as a result of listening to people talking, not what they're saying, but how they say their stuff, I can profile people and I'll give people, if they wish, a very short profile. If they want something more, I have paid profiling sessions, hour long, you know that people can go to profilemeblair.com and sign up for. But the free stuff, that I love doing, actually very passionate about doing that, because it gives me connection to not only your audience, but people that want to experience something very different. And a lot of them are very skeptical walking in and then I can sort of walk in and show them what I can do and give them a snapshot in listening to them for 15, 30 seconds. Doesn't take long. And then give them an overview and generally ask them, so what area of your life would you like me to talk about? That's all I ask you to do. Don't say, well just tell me about myself. There's usually way too many pieces of the puzzle that I get in. Just 10 - 30 seconds of conversation. I need it filtered down. So pick an area you'd like to be filled in on. Don't make it like future-based because I'm not psychic. I can only tell you how you think and relate that back to what's probably going on for you right now or are gaps that you have. If it's you know, strengths or gaps in only, in business or leadership. Because I work as an executive coach, and my clients pay me $10,000 a day for my time. And basically, I usually take clients on for a year. So that's 120,000 a year, because it's usually a day a month. Yeah, that's what I charge out at. But I love giving away the free stuff. It connects me with, grounds me back to my roots.

Rennie Gabriel  15:25
And that is how we connected because we were on a phone call, you asked me to do this thing for a short profile. I spoke for I don't know, a sentence or two. And you told me and I said, the struggle is work-life balance. And your answer to me was right on target. I couldn't believe how accurate it was, which is why I wanted you to be a guest on the podcast. 

Blair Dunkley  15:54
Thank you. 

Rennie Gabriel  15:55
Well, so here's the second and last question. Is there something I should have asked you, that would also give great value to my listeners?

Blair Dunkley  16:05
Well, a lot of your listeners are out there, and they may be struggling with their business. And one of the key things that I do is I help entrepreneurs, double, triple, 10X their business. And that is a core focus, so that people can figure out how to leverage themselves. And I can usually help them sort through issues. So they figure out their gaps that they have, and can work less and make more, because so many of your listeners are probably, in some way, I was just talking with a business owner earlier today. And he was relating everything back to time wage, and figuring out how many hours he needs to work, and what's, what's his hourly rate, to do the whole thing. Which is fine. But most entrepreneurs can shift from hourly-based thinking into value-based and value-based thinking transforms lives. It's not an incremental, it's not a better, it's different. And when you think of it, like, when you are disruptive between your ears, you're probably going to look at your business and how you can disrupt around you. I mean, I like Elon Musk, I'm a bit of a fan - not absolutely. But he's created disruption in the world with his thing and leveraged it into, you know, hundreds of billions of dollars of growth. And looking at the problem differently. 

Rennie Gabriel  17:50

Blair Dunkley  17:51
Well, mindset has been around for a very long time. And it's not giving people what they need. My models seem to be and I'd say are, frankly. 

Rennie Gabriel  18:04
Thank you, Blair.

Blair Dunkley  18:05
That's my answer to that question. 

Rennie Gabriel  18:08
Thank you, Blair, and thank you for being on the show.

Blair Dunkley  18:11
Well, thank you very much for having me, Rennie. 

Rennie Gabriel  18:14
You're welcome. And to my listeners, thank you for tuning in. You can listen to the Wealth On Any Income podcast on your favorite platform. And please rate, review and subscribe. And if you'd like to know how books, movies and society programs you to be poor, and what one of the cures is, then log on to wealthonanyincome.com/TEDx. You'll hear my TEDx talk, and can request a free 27-page roadmap to Complete Financial Choice®, and receive a weekly email with tips, techniques or inspiration around your business or money. Again, that's wealthonanyincome.com/TEDx. And next week, we'll have as our guest Jay Fiset, talking about how to use masterminds to build your business, your income, and your impact. Until next week, be prosperous. Bye bye for now.

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