Episode 75: Positioning Yourself as an Expert with Michael DeLon
For Episode 75 of the Wealth On Any Income Podcast, Rennie is joined by Michael DeLon. As the foremost authority on credibility marketing, he helps business owners publish a book that positions them as the expert in their field and has them become a best-selling author and podcast host of their own show.
Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.
01:45 Michael’s mission statement – to help facilitate growth in organizations and individuals.
03:05 How Michael discovered that publishing a book changed the way prospects viewed him.
05:55 Michael’s favorite charity –Project Mañana in the Dominican Republic. https://projectmanana.org/
09:39 The biggest failure that Michael experienced in marketing, and what he learned to do from that.
11:34 The three words Michael lives by.
13:03 Why Michael tells people to not be a coffee bean.
13:54 One of the many success stories a financial advisor experienced working with Michael and his team.
17:31 How to use Michael’s credibility calculator and other resources at paperbackexpert.com.
18:45 What you should be doing to differentiate yourself!
More About Michael
Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.
Visit his website at paperbackexpert.com.
If you’d like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You’ll hear Rennie’s TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice™ and receive a weekly email with tips, techniques, or inspiration around your business or money.
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