Episode 67: Building Your Camelot with Jesse Brisendine – Transcript
Rennie Gabriel 00:09
Hi folks, welcome to episode 67 of the Wealth On Any Income Podcast. This is where we talk about money tips, techniques, attitudes, information and provide inspiration. I'm your host Rennie Gabriel. In past episodes, we spoke about how to build an income and expense report, how to measure the level of pleasure based on where you spend your money, how to track your money in 5 - 10 seconds and what to look for on a net worth statement to see how close you are to Complete Financial Choice®. And last week, we had Jay Fiset, speaking about how to create and use masterminds to explode your revenue. Today we have as our guest, Jesse Brisendine. Jesse is an award-winning speaker and best-selling author. He's a TEDx speaker, and world-renowned expert who works with organizations to move beyond their limitations, unlock their greatness, and build their Camelot. He can find the silver lining in any situation. Jesse, welcome to the show.
Jesse Brisendine 01:12
Rennie, it's great to be here with you. Thank you, and congrats on 67 episodes.
Rennie Gabriel 01:16
Thank you, Jesse. I got a sales email from someone telling me to subscribe to his service, and he could find out how I'm ranking all over the world. And the inducement was to tell me, my podcast is number 125 out of all the business podcasts in the United Kingdom.
Jesse Brisendine 01:34
That's fantastic. Congratulations.
Rennie Gabriel 01:36
Thank you. So it appears we're actually reaching people.
Jesse Brisendine 01:39
Good, very cool.
Rennie Gabriel 01:40
So, well, let's talk about what you do, and very importantly, why you do it.
Jesse Brisendine 01:47
My real passion, Rennie, is exactly that. It's working with organizations to help them really unlock their organizational greatness and build their Camelot. I've always been fascinated with the Arthurian legends ever since I was a little kid. And then the notion of Camelot and the Roundtable, and that there is this place where everybody sat at the same place, and no one had a more important - the king didn't have a more important position or nobody's position was less important than the king. And I think that that's where organizations are really at their greatest is where we can all come to a table. And we're taught how to communicate in such a way, where each of us feel empowered to have a voice and to share. And oftentimes, I find the best ideas come from those kinds of roundtable discussions amongst folks, and you really see organizations unlock their greatness from those,
Rennie Gabriel 02:35
That makes a lot of sense. It's the reason that the companies that embrace diversity do so well, because they're getting input from areas they would never even have thought of, and it puts them ahead of other competition.
Jesse Brisendine 02:48
Yeah. massively, massively.
Rennie Gabriel 02:50
So, is there a, you know, because I donate 100% of the profits from the work I do to charity, tell me if there's a particular charity that you support and what they do.
Jesse Brisendine 03:03
Similar to you, Rennie, I have a soft spot for some of the animal charities out there and mine is Stray Cat Alliance. They're this amazing organization that goes and rescues stray cats or abandoned cats that are from - are left on the street or from kill shelters. And they will find foster homes for them that will take care of them and and raise them until they find their, as they say their fur, their fur ever home.
Rennie Gabriel 03:27
Yeah, yes, yes. Because their furry animals - their fur ever home.
Jesse Brisendine 03:31
Yeah, and I just have so much gratitude for them. We have two little babies from there that my, the one, little Livie, she's just my, my absolute joy everyday. She'll sit here and ride around on my shoulder during the day. And it's, I have so much love for what they do.
Rennie Gabriel 03:46
Oh, terrific. Well, okay, so you're working with C-suite executives, Hollywood celebrities, entrepreneurs, and maybe some individuals as well, but how would you define your target market?
Jesse Brisendine 04:00
You know, the people who really seem to gravitate to the work I do, Rennie, they all share a few common things. Number one, they want more out of professional and personal life. And more isn't necessarily more stuff. More is more of the, you know more connection, more meaning, more purpose, more of a sense of team and camaraderie, especially organizationally. They want to be more capable as a leader, and more able to lead their teams and to extrapolate the best out of people. And people who are, who are really looking at that place in life where they also are wanting to, you know, I'm not a fan of the work-life balance. When I think of balance, I think of the person on the tightrope, but that's the best expression I think so many are after it's. They're realizing that they've been putting in, putting in time, putting in time, putting in time, and time at the same time is passing them by and they want to have space outside of work. They want to be able to be more present to their families and seeing their children grow up. They want to be more present to their team members and their employees that they spend a lot of their time with every day. And they find that because of the way their time is - time demands - are and the way they've structured their personal, professional lives that it often eludes them. And it's those folks, those who are really wanting to develop more and get more out of life for them.
Rennie Gabriel 05:18
What it sounds like to me, and what you said is that it's not people who want more stuff. It's people who want more fulfillment in their life.
Jesse Brisendine 05:28
Yeah, they're playing the fulfillment game, which I think we all are. It's just these folks are at the point where they're recognizing and they're able to articulate that that's the game they're really playing now.
Rennie Gabriel 05:36
Cool. Do you have a personal failure, you could talk about maybe your biggest personal or business failure?
Jesse Brisendine 05:44
I'll give you two. The first one is, it's not networking - and these two feed into each other. There's a not networking and an unwillingness to prioritize self-care for myself.
Rennie Gabriel 05:58
Hmm, yes.
Jesse Brisendine 06:00
And so I'll start with the self-care because it plays directly into the business. I grew up a very shy, self-conscious person. And because of that, I always had those stories - that we all do. I'm reading a book right now, the book very beautifully articulates that we're all messed up, all eight billion of us. We all have our own thing that we're messed up about. We don't like to talk about it - it's kind of the icky parts. But at the time, when you're, you know, you're going through it, you think you're the only one on that island. And I allowed that to cause me to withdraw so much from people. And then that led to the professional failure of just never networking, never reaching out, never expanding my network. And then I felt because of that I had to do everything on my own.
Rennie Gabriel 06:38
Mm hmm.
Jesse Brisendine 06:39
So everything was made in the early days of business 5 - 10 times harder than it needed to be, because I was carrying the brunt of everything and I wasn't able to go out and actually communicate and connect with other people to do that.
Rennie Gabriel 06:52
I can understand that. First, what's the name of this book that you're reading?
Jesse Brisendine 06:57
It is, the . . . I'll have to get it to you, Rennie. It's by, the guy's name, who wrote it is Chase Hughes, I think. And he is contracted out by most the government agencies, FBI, CIA, to teach interrogation tactics. Basically, he's a human behavior expert. And it's all about assessing human behavior and how we can understand why people do what they do. And using these tools and techniques to help people make more rapid shifts. Or, in his case, confessions, getting people to disclose important information. And he does a lot of sales training to as you can imagine, his skill set would be pretty valuable.
Rennie Gabriel 07:35
Yes. And so well, what when you find the name of the book, I'll put it in the show notes.
Jesse Brisendine 07:41
Okay. Yeah, I'll send it to you right afterwards.
Rennie Gabriel 07:43
Okay. And one of the things that you're talking about reminds me of what I talk about being a latchkey kid growing up, and feeling I had to do everything by myself, because I mean, parents weren't around. Unfortunately, the attitudes that a child creates at age five or six, are not the empowering attitudes that can easily run a 40-year-old body. It just, it doesn't work. And so I ended up coming to terms with why do I have a lack of willingness to ask other people for help? And it goes back to childhood, just like you're talking about.
Jesse Brisendine 08:22
Yeah, it's remarkable, on how much . . . I have worked with some incredible people who are very, very powerful people in very, very powerful companies. And it still continues to amaze me that when you actually get those folks one-on-one, or even in a you sit around a table again, with everyone, you're still dealing with that seven, eight year old program with so many of us.
Rennie Gabriel 08:44
Yes.
Jesse Brisendine 08:45
And if you can just allow yourself sometimes to see the little kid there, or the wounded child sitting there, it gives you a tremendous amount of empathy in working with groups and helps, I think, bridge some of the gaps that people have behaviorally that hold them back from getting to the levels they want to live in life.
Rennie Gabriel 09:01
That yes, and that makes so much sense. People are people. If you get them out of their head, where their insecurities live and into their heart, they, you know, and they feel they're in a safe environment, they will speak about what can work. You'll hear it. Are their typical feelings, your prospects experience?
Jesse Brisendine 09:24
Stress, anxiety, overwhelm, also their... again, with that feeling of "more", it's like, the way they'll describe it sometimes is, they will say, 'I feel like there's just this piece of incompleteness with me.' You know, it's like, 'I feel like I have this operating system. I'm a high-performance car and I'm capable of going 300 miles an hour and doing all these things, but the engine just isn't in place yet.' And it's those kinds of things, or there may be that they're performing at a pretty high level but they still feel that there's some fine-tuning that needs to be done to really get them from finishing in the top 20 to actually clearing the top three and winning races.
Rennie Gabriel 10:08
Hmm. Okay, so are there common mistakes that show up from this behavior?
Jesse Brisendine 10:16
Yeah, you'll see people burning, you know, burning the candle at both ends, as they say, and chronic fatigue, exhaustion, stress. You'll have struggles in external relationships outside of work. Those relationships often suffer, friendships neglected, personal relationships with your partner suffer too. Because there's just a struggle to communicate or a feeling of worn down. I think a lot of times these folks feel like they have the weight on their shoulders. And in many cases they do because of the demands of their vocation and all the people who look up and are dependent on them for their sources of income. And that becomes very burdensome for some of these people, because it's a, you know - what's one of those expressions? The cross that they feel like nobody else can really understand what it is like to bear.
Rennie Gabriel 11:03
Yes.
Jesse Brisendine 11:03
And in many cases, we can't. And that's where that loneliness and isolation might feel to them, where they have all these folks around them, but they feel like they're at a table by themselves. And it's such a constricting, emotional space to be in for them.
Rennie Gabriel 11:19
Yeah, well, let's let's move to something positive from the standpoint of a case study of someone who followed your advice and how things turned around.
Jesse Brisendine 11:32
You know, I have one of my clients right now, and they have a company that is growing very rapidly. And it's serving multiple people all around the globe now at this point. And they were the typical person that they just thought they had to do it on their own. They were sacrificing sleep, going hard, pushing, pushing, pushing - that traditional entrepreneurial, grind, grind, grind, grind. And the discussion with them really became well, what are you grinding? What are you trying to create? Because if you think of the idea of grinding, it's a very vague statement in the sense of when we grind a rock if we keep grinding, and it's eventually just dust.
Rennie Gabriel 12:10
Yes.
Jesse Brisendine 12:10
You know, the intention, the goal, the outcome of grinding really should be to shape it into something.
Rennie Gabriel 12:15
Mm hmm.
Jesse Brisendine 12:16
And when you actually start to have that conversation with this person about what are you trying to shape, what are you trying to build, you start to see all these pieces that are support pieces of the business. So there's the business, but then there's these other things too. And these support pieces need to be in place to help the business thrive to the level it could. And now because of that this person has an incredible work-life balance. They have an amazing dynamics with their friendships, their relationships, and their businesses. Now, multiple eight figures are growing very rapidly beyond that too.
Rennie Gabriel 12:46
Fabulous. Okay. Is there some valuable free resource that you can direct people to that could further help them if they are facing these issues?
Jesse Brisendine 12:58
Yeah, I always, anytime I am able to do a conversation with someone like yourself, Rennie, I always offer the people the opportunity to just do a phone call with me. They can just shoot me an email and I'm happy to just, they can pick my brain, answer any questions they have, you know, they can throw something and see if it's something I'm able to help them in real-time with. So all they need to do just message me and I'll be happy to extend that to them.
Rennie Gabriel 13:21
Okay, so I've got the email as jesse@jessebrisendine.com, and I'll put that in the show notes.
Jesse Brisendine 13:27
Thank you.
Rennie Gabriel 13:28
You're welcome. Is there a question that I should have asked you, that would also give great value? And if so, what's the answer?
Jesse Brisendine 13:36
Yeah. What is it that people are really after? And we touched on that a little bit before but it really is, the game of life is often like played for fulfillment. It's that emotional peace. It's, you know, everything that we're pursuing right now, the person that's pursuing the big business valuation, the IPO, there's an emotional belief underneath that, 'That when I have this, then I'll be . . .' and usually it's happy, fulfilled, joyful, and I'm always a huge advocate of people - start with the emotion now. There's no reason that the journey has to be void of those things. It's kind of like, what was it, Snow White, and the Seven Dwarfs said, 'Whistle while you work,' and there's going to be a lot more joy of the journey.
Rennie Gabriel 14:15
Beautiful. And that makes so much sense. Thank you, Jesse. Thank you, Jesse, for being on the show.
Jesse Brisendine 14:21
Thank you, Rennie, for having me.
Rennie Gabriel 14:23
You're welcome. And to my listeners, thank you for tuning in. You can listen to the Wealth On Any Income Podcast on your favorite platform and please rate, review and subscribe. And if you'd like to know how books, movies and society programs you to be poor, and what the cure is, then log on to wealthonanyincome.com/TEDx. You'll hear my TEDx talk, and can request a free 27-page roadmap to Complete Financial Choice®, and receive a weekly email with tips, techniques, or inspiration around your business or money. Again, that's wealthonanyincome.com/TEDx. Next week we'll have Jeff Prager as our guest. He's the president of - he was - the president of the largest home builder in Colorado, and now supports business owners through his company, Cash Flow Engineering®. Until next week, be prosperous. Bye bye for now.
