Episode 124: Understanding the Technology of Influence with Elaina Zuker
For Episode 124 of the Wealth On Any Income Podcast, Rennie is joined by Elaina Zuker. As the President of Elaina Zuker Associates, a management training and consulting firm, Elaina is a seasoned businesswoman, educator, author and consultant. Her clients have included dozens of Fortune 500 corporations such as AT&T, American Express, IBM, and Bank of America. Elaina is the author of six books on leadership, management, assertiveness, influence, and communication. Her best-selling book, The Seven Secrets of Influence has been translated into four languages.
Elaina’s unique Secrets of Influence™ theory and program were developed from her business experience in Sales, Advertising, and Marketing. That program is now delivered either as a self-paced learning program, a hybrid/blended version, or customized for large groups and organizations.
Ready to learn the skills and behaviors of successful influencers?
In this episode, Rennie and Elaina cover:
02:05 Why Elaina developed a program about influence.
04:05 Elaina’s two favorite charities ACLU and the Southern Poverty Law Center and why they are important to her.
06:41 Who Elaina’s target market is for the technology of influence and how Elaina’s course has evolved and her target market as well.
11:21 Elaina’s biggest failure – how a major change at her one client created a big lesson and a pivot in her business.
14:16 How to get Influence Myths and Truths Elaina’s free booklet about influence, the result of her interviews with people just like you! Visit https://www.ezinfluence.com/free-booklet/.
Over the years, I refined this idea that I had, I like to call it the technology of influence. So, having been failed many, many times and succeeded many more times in the arena of New York Business, I analyzed, what are the skills and behaviors that successful influencers do? And let me just clarify, I know we don’t have a lot of time now. But being a successful influencer doesn’t mean having a million followers on Instagram’ – Elaina Zuker
To get access to Elaina’s free report on influence visit https://www.ezinfluence.com/free-booklet/
To learn more about Elaina visit https://www.ezinfluence.com/about/
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