Episode 94: Surviving a Startup with Captain Hoff
For Episode 94 of the Wealth On Any Income Podcast, Rennie is joined by Steve Hoffman. Steve, also known as Captain Hoff, is the Chairman and CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries.
Steve is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books – including Surviving a Startup. Steve also served on the Board of Governors of the New Media Council and was a founding member of the Academy of Television’s Interactive Media Group.
In this episode, Rennie and Steve cover:
02:09 Why he is called Captain Hoff (his gamer handle) at his company Founders Space.
02:47 Why Steve loves funding, mentoring, and educating entrepreneurs.
04:27 Steve’s favorite cause – stopping human trafficking.
06:00 What Steve’s biggest failure was in developing a new product and what he learned from it.
08:50 The typical feelings his clients experience and why he wrote Surviving a Startup.
10:13 Why you can never communicate too much with your employees or your family.
12:48 Why oftentimes the idea for the business doesn’t matter and some examples of how a successful idea for a business comes when mapping your idea to what people need in the real world.
16:29 A case study of someone Steve has worked with and her amazing results.
18:12 How to get Steve’s 10 Commandments to Raise Venture Capital – foundersspace.com/ten
18:51 The qualities Steve believes makes a great entrepreneur.
Watch Steve’s Free video: The Ten Commandments of Raising Venture Capital at
To learn more about Steve visit https://www.foundersspace.com/hoffman/.
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